Q1 2024 Snapshot: Top Fashion Games on iOS in Latin America

In the first quarter of 2024, fashion gaming apps on iOS have shown varying performance trends in Latin America. Here's a quick overview based on Sensor Tower's data.

Makeup ASMR: Makeover Story kicked off the quarter with impressive numbers, peaking at nearly 60K downloads in late January before seeing a dip to about 15K downloads by early March. Weekly active users followed an upward trend, starting at roughly 124K and soaring to over 314K by the end of March. Revenue for the game also increased, from a modest $714 to a peak of $1.2K.

Project Makeover experienced fluctuations in downloads, with a notable spike to 82K in mid-March. Weekly active users saw a slight decline in February but rebounded to over 202K in the same period. Revenue remained fairly stable, with a slight peak of $39K in mid-February.

Makeup Stylist -DIY Salon game maintained a steady download count, starting the quarter with 44K and ending with 35K. Active users saw a modest increase from 215K to 234K. Revenue figures showed little variation, hovering around the $1K mark throughout the quarter.

Super Stylist Fashion Makeover saw a consistent download pattern, with a notable increase to 23K at the quarter's end. Weekly active users experienced a steady rise, starting at around 103K and reaching over 124K in late March. The game's revenue showed a similar upward trend, from $2K to over $2.3K.

Lastly, Match Villa™: Makeup ASMR had a rollercoaster quarter. After a slow start with negligible downloads, it peaked at 58K downloads in early February before falling to around 3K by the end of March. The game's weekly active users peaked at 46K in the same period, with revenue showing a significant jump from $30 to over $3K.

For more insights and detailed data on the performance of these fashion gaming apps and others in the market, Sensor Tower provides comprehensive analytics and reports.